ARTISTS: SOPHIE DE OLIVERIA BARATA
LOCATION: LONDON KINGS CROSS, BIRMINGHAM BULLRING
SERVICES: DESIGN + PRODUCTION
With the UK facing rising inflation and ongoing cost of living challenges, new research has revealed that over 300,000 households may be forced into homelessness in the coming year.
To draw attention to the problem, the charity Crisis worked with Adam & Eve DDB ad agency and artist Sophie de Oliveria Barata to create a homeless figure named Alex, who can’t be ignored.
Weighing 2.5 tonnes, the sculpture of Alex is as tall as a double decker bus and features a unique face, which has been created via AI mapping, using the profiles of 17 real people facing homelessness. Alongside the sculpture are texts explaining the cause and QR codes that lead to a website where the public can donate to Crisis.