Impossible to ignore

A 2.5 ton, 4.3m high, hyper-realistic sculpture of a homeless man, installed at London Kings Cross and Birmingham’s Bullring.

Homelessness charity Crisis were working with creative agency Adam & Eve DDB to show that homelessness was becoming ‘Impossible to Ignore’. They needed a bold statement to bring the campaign to life.

A powerful combination of coordination, management and creative leadership. We brought together and directed artists, engineers, creative agencies and producers to deliver a technically immense project with a sustainable and environmentally aware build.

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To ensure legal and ethical compliance, we used AI face-mapping technology to create a composite face made up of seventeen different homeless people. We then used architectural and sculptural contractors to build a sufficiently robust ‘skeleton’ before commissioning artist Sophie De Oliveira Barata to execute the hyper-realistic detailing and finish. Sustainable materials and techniques were used throughout the build and installation process.

• It demonstrates our pride and commitment to working with charitable causes
• It marries creative impact with sustainable production techniques
• It showcases our management and creative leadership experience
• It highlights our ability to own and manage several aspects of production, from legal issues around public realm display, right through to design and build.