Life Uncensored

Location
London
Live
October, 2023
Client
Adam & Eve DDB
Brand
LIONSGATE+
Tag
Production
The what

An immersive, interactive and X-rated celebration to launch Lionsgate's new streaming platform, Lionsgate+

The why

Lionsgate+ had a programming schedule like no other - grittier, edgier, and more adult-focused than any other mainstream broadcaster. They wanted a launch party that would reflect this difference.

The how

We started by showing Lionsgate how much bigger and more immersive their event could be than they had previously considered. A single-room party was reimagined as a multi-experience, immersive event.

Connected by a central hub where guests could dance, drink and eat, the environment we created included several further portals to immersive worlds we created based on Lionsgate shows, including an Atlanta strip club, a throne room and an enchanted forest.

Creative Giants covered full service event production, world-building, design, venue finding, staffing, catering, talent sourcing and AV production. A truly holistic production remit that delivered over and above the client’s expectations.

We love it because
  • It showcases our full service event management and production capabilities
  • It draws on our heritage as environment and experience builders
  • It allowed us to change the perceptions of a client in terms of what’s possible and how memorable an event can be
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