THE LAST OF US

CLIENT: PLAYSTATION

LOCATION: SOHO

SERVICES: PRODUCTION DESIGN

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A Playstation pop up campaign to promote The Last of Us video game.

Creative Giants worked to develop a pop up immersive experience bringing visitors a taste of The Last of Us universe in Soho's box park.

The space was designed and developed by Creative Giants to encompass elements from within the video game including the deadly cordyceps virus .

A deceased gamer covered in the cordyceps fungus, playstation controller in hand. TV is still flickering. Visitors were able to enter the space and hear the ambient noises from the apocalyptic world. The subtle shaking from the Cordyceps victim. Are they still alive? Did that thing just move? All of these cues were developed to create the most immersive experience we could.

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