PROJECT 84

2018
PRODUCTION DESIGN

EVERY TWO HOURS A MAN IN THE UK TAKES HIS OWN LIFE.

ARTISTS: MARK JENKINS

CLIENT: CALM

LOCATION: ITV TOWER, LONDON

SERVICES: TECHNICAL DESIGN + PRODUCTIONS

In March 2018 we partnered with experiential agency Strong & Co and the artist Mark Jenkins to create 84 individual sculptures that were installed on the roof of the ITV building as part of temporary commission by mental health charity CALM.

Friends and family members who had been affected by suicide helped in the creation process of the figures, each one a poignant reminder of a real life lost. Creative Giants were responsible for the technical aspects of the installation and the stringent logistics and safety planning. We also carefully coordinated the workshops for the families and the artist, sensitively navigating the loss of their loved ones and the need to draw attention to male suicide prevention.