A pink and yellow barge reading “Shetland – Everyone Remembers Their First Time” was floated on the waters surrounding Shetland, marking the area’s first ever Pride celebrations.

In keeping with the theme#proudallover, a GAY TIMES and Channel 4 campaign to spotlight local UK Pride events taking place outside of major cities, C4 made sure to bring some colour to the UK’s northernmost town.

The ProudAllOver campaign aims to show that life exists outside of the UK’s cities and the people of Shetland came out to reinforce this message with more than 2000 turning out for the celebrations on Saturday (2 July).