MIRRORED MESSAGES

CLIENT: META

LOCATION: UNITED KINGDOM / INDIA

SERVICES: PRODUCTION - DESIGN

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A new campaign from WhatsApps to highlight the power of private messaging.

The concept from Whatsapp aimed to have a message appear on a mirror, and then disappear in public restrooms. A QR code would be displayed to offer suggestions for checking in to friends and family via a private WhatsApp message. The message would then disappear from the mirror as if by magic.

Creative Giants were tasked to design and produce an elegant solution for this technical design challenge.

The team researched and developed many different routes in which to make this possible. No easy feat. Using two way mirrors, lcd screens and motion sensors, Creative Giants were able to develop and produce mirror units that could display the campaign messages and then make them disappear seamlessly .

These were built with a team of technical engineers and shipped to locations within the UK and India where the campaign focused its targeting.

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