A VIRTUAL REIMAGINING OF GLASTONBURY FESTIVAL’S INFAMOUS SHANGRILA
CLIENT: GLASTONBURY FESTIVAL
SERVICES: CURATION + PRODUCTION
What do you do with the most experiential area of Glastonbury when the festival is cancelled? We did what we do best and flexed our creative muscles. The result was an alternative version of Shangri-La, beamed to a global audience; four million people watched the live online extravaganza, making it the largest virtual arts and music festival in the world.
We handpicked award-winning VJs to do their thing, expert artists to build on the music, and event technicians whose talent was ripe to be repurposed during the pandemic. With this impressively reactive team, we worked our magic to create a multi-sensory spectacle. Harnessing the newest technology, we evolved the idea of art as a backdrop.
Lost Horizons proved we could transfer the essence of Shangri-La, and change how people experience music and art in their own home. Hybrid events – where real-life experiences enhance at-home experiences and vice versa– are already in the works...