We are incredibly proud to announce that Missed Birthdays has been awarded a Gold Outdoor Lion at the 2025 Cannes Lions International Festival of Creativity.
Created in partnership with Adam & Eve DDB for ITV xCALM, this powerful campaign raises awareness around suicide prevention by highlighting the birthdays that will never be celebrated.
Our team played a key role across multiple areas of delivery—including creative strategy, production design, venue scouting, project management, technical design, CDM & operations, and event management—helping bring this poignant message to life.
The Cannes Lions are among the world’s most prestigious honours in advertising and creative communications, and we’re truly honoured to see this important work recognised on such a global stage.
Huge congratulations to everyone involved—and thank you for letting us be part of something so meaningful.
‘You put so much effort, love and care into this project which made it so special for everyone who came across it.
A MASSIVE thank you for helping us make this happen!! You were the best partners to do this with.’
Catarina van Leuven, Assistant Producer, Adam & Eve DDB
