ANIMA CAMPAIGN

2019
Production

THIS GUERRILLA-STYLE INTERVENTION CELEBRATED AND PROMOTED THE RELEASE OF THOM YORKE'S NEW ALBUM 'ANIMA' AND THE NETFLIX SPECIAL

ARTISTS: VARIOUS

CLIENT: THOM YORKE

LOCATION: LONDON

SERVICES: AV PRODUCTION

Artist Tariq Barr created a series of cryptic statements and visuals that were projected onto landmark buildings and structures, each reinforcing Anima’s central message of uncertainty and unpredictability.

Sites were researched and artwork was developed to fit each location, from mysterious statements on small buildings to larger, more immersive works on some of London's more famous landmarks.